Ready for anything

16 September 2019

Simonato, the Venetian aromatic herb specialist, is sponsoring the German conference Obst und Gemüse 2019. Company owner Carlo Simonato and sales manager Rosanna Bertoldin spoke to Fruchthandel magazine about plans for the company, which next year celebrates 20 years of organic certification.

Carlo Simonato asserts that “the company is a pioneer of organic farming. The transition to organic production began in 1997 and culminated in ICEA certification in 2000. We believe in the work we do, which is focused on the future, and we are fighting for a pesticide-free world. As such, organic production is essential."

The company greenhouses span a total area of 40,000 m². Inside, 20 different types of aromatic herbs are organically grown in 10 cm diameter pots. These herbs are produced for large-scale retail. As well as aromatic herbs, the company produces organic poinsettias and organic vegetable plants such as tomato and squash. "We aim to minimise the environmental impact of production" Rosanna Bertoldin explains. “We have developed a system to reuse water, which is very carefully monitored and  environmental protection is integral to our philosophy."

Preventing packaging waste
"When you're working in the retail food industry, deliveries must be guaranteed", Carlo Simonato notes "and all possible eventualities must be taken into account." Simonato's greenhouses grow basil, sage, rosemary, marjoram, thyme, oregano and chives, as well as organic chilli peppers sold in a special bag.
The company developed "Bio Kepos" to prevent packaging waste. Since last year, its aromatic herbs are sold in compostable and biodegradable pots. The company is already planning its next step, however: "we are currently developing recycled paper packaging. Our goal for the future is to move away from plastic completely.
Our Made in Italy products, capturing the fragrance of the Mediterranean, are also enjoyed abroad, including in Germany, Austria, Switzerland, France, Croatia, Poland and the Czech Republic.